Brand Guidelines
Your logo is the visual representation of your brand — your most valuable asset. Everyone in your organization plays an important part in building that brand by adhering to graphic standards.
A consistent visual identity is essential to efficient and effective marketing and communications. The brand assets presented here are the only ones that should be used in any communication. Every use demonstrates an opportunity for incremental momentum toward a strong and respected brand. Do not jeopardize success by compromising your brand integrity. In instances which are not defined, or which require clarification, check in with your brand manager, marketing manager or Verb Marketing + PR.
Main Logo
Color Palette
For print media (CMYK), use PDF file type. PDFs may be opened in Adobe Illustrator for vector file. For online media (RGB), use PNG, JPG or SVG files.
Square Logo | Opt. A
Square Logo | Opt. B
Square Logo | Opt. C
Site Signage
Signage note: Sign sign mockup is shown at a 2’ wide by 1.5’ high ratio.
Social media bug
Below: Social logo mocked up on Facebook page for Dyer Skylights
